Alexandra Mor was born and raised in Israel´s multicultural society. At a young age, her French couturier mother taught her the concept of handcrafted design which suited her affinity for the creative realm.
Starting her creative journey as a filmmaker, Alexandra Mor’s passion for jewelry represents the best of twenty-first-century inventiveness, whilst at the same time, paying homage to the outstanding jewelry designs of the past.
After spending a year in Bali, Indonesia, in 2017, Mor introduced her collection and concept using Tagua the seed of the Amazonian Taque tree as a luxury material at Vogue Italia’s annual US Protagonist event. She created a special jewelry line from the seed, the botanical alternative to elephant ivory.
She was motivated to fabricate a product that looks like elephant ivory to help protect elephants from being robbed of their tusks. The collection features Tagua seeds, black and red Balinese wood, Sumatran pearls, and 22 karats of yellow gold alongside Mor’s signature details of knife-edged wire, gemstones, and Diamond melee.
HOW TO WEAR IT
The way to wear an Alexandra Mor piece is to understand the artist, and her passion for details that separate her creations from production work. Her one-of-a-kind and limited-edition designs, are then hand fabricated into timeless creations destined to be handed down, from one generation to another. Wear an Alexandra Mor piece demands from the owner the humble knowledge of knowing that he is just a temporary holder of an object that belongs always to the next unknown but understanding owner.
Mor’s pieces are distinguished by details of knife-edged wire and yellow gold interior lining using diamonds and gemstones. Mor launched her brand and first limited-edition collection at the Phillips de Pury auction house in December 2010, and in 2014, launched her first retail jewelry collection at Dorfman Jewelers in Boston. In 2015, Mor debuted a series of pieces created exclusively for the New York City retailer Bergdorf Goodman.
For the 2019 edition of the US Protagonist Event, Mor created a Capsule Collection featuring the tagua seed and emeralds from the Muzo Mines in Colombia.
Alexandra Mor designs jewelry by being inspirited by a personal relationship with her clients, by history, femininity, and strength. She uses diamonds and colored gemstones set in platinum and 18K gold.