The Watch: Movado Museum

The Inspiration

The Esperanto word Movado that means “always in motion”, is the inspiration for this timeless (and you know that I don’t use these words easily) for creating the “dot, the circle, the line,” the timepiece elevated to an art form. Twenty museums around the world have shown the Movado Museum as the epitome of watch design.

And Esperanto (Movado) has been the language for name some watch models of the brand, such as Bela “Beautiful”, Belamodo “Beautiful Fashion”, Fiero “Pride”, Brila “Brilliant”, Linio “line”, and Verto “head top”.

…but the Movado Museum!

Movado was founded as LAI Ditescheim & Freres SA in 1881 in Switzerland, by Léopold Achille Isidore Ditesheim.

In 1905, the company changed its name to Movado. In 1983, the company was purchased by North American Watch Corp, founded by Gedalio Grinberg. His son, Efraim Grinberg, is the Chairman and Chief Executive Officer of Movado Group, Inc.

On February 23, 1999, Movado Group, Inc. completed the sale of Piaget business to VLG North America, Inc., for approximately $30 million, and in 2006, Movado celebrated its 125th year of watch making.

In August 2018, Movado acquired watch startup MVMT.

The Movado Museum is a very contemporary piece and always modern. This achievement in design has a sapphire crystal, a 40mm case. Although the model could be considered “cheap” when is compared to other watches.

The vintage Movado was great and made of good quality and automatic movements. But unfortunately, after the brand was sold, everything changed.

Does art come with a price?

Does good Design come with a price? or the price comes with good design?

Movado watch prices typically range from $350 to $1000, with plenty offered around the $500 mark. For many, these quality watches are considered to be a luxury, but not at all unreasonably priced. Additionally, many vintage Movado timepieces can be found in perfectly good working condition

When you hear someone say, “luxury watches”, what are the first brands that come to mind? Rolex, Omega, Breitling, and Hermes to name a few. The name Movado, unfortunately, is not usually considered in the list of luxury timepieces.

…but still is a truly timeless design!!