In 1874 in the Swiss Jura mountains at over 1000 meters altitude, sits the small village of La Côte-aux-Fées. This is where Georges-Édouard Piaget ignited the spirit of our Maison. Georges-Édouard Piaget felt a passion for watchmaking from a young age, in 1874 at only 19 he set up his first workshop on the family farm.
Piaget evolved at the hands of Timothée Piaget, Georges-Édouard’s son. He transformed the company from being a manufacturer of movements to a creator of luxury wristwatches and pocket watches.
Another motto that has defined the history of Piaget was coined by Valentin Piaget when he asked Maison’s designers to “do what has never been done before.”
Piaget brand represents the audacity of style that marks memorable moments.