The company founder, Louis-Ulysse Chopard, was a Swiss watchmaker in 1860. After Louis-Ulysse died in 1915, the company was taken over by his son Paul-Louis and grandson Paul-André. The company specialised in making pocket watches and ladies’ wristwatches.
Since 2013, Chopard has been promoting its high-end products by using ethical and sustainable gold; implementing this practice with the company’s full product line remains a long-term objective, and material suppliers use eco-friendly sourcing technologies.
Chopard is the brand that overhears itself, because what the listening is the future.